112 categories, 13 groups, one index
Every business runs on agencies.
This is the map of all of them.
Agencies are the middle layer of the economy. They sit between buyers and the things that are hard to buy directly, charging for matching, access, expertise, and reduced risk. We are indexing that layer, category by category, across the United States.
112
Categories mapped
13
Groups
491,450+
Estimated US entities, low end
7
Counts anchored to published data
The thirteen groups
Every category belongs to exactly one group. Bar width shows category count within the group.
Marketing26 cats
Est. 41,250 to 114,000 US entities
Creative10 cats
Est. 40,000 to 80,000 US entities
Industry Marketing8 cats
Est. 5,000 to 12,000 US entities
Sales9 cats
Est. 8,000 to 15,000 US entities
Care9 cats
Est. 40,000 to 55,000 US entities
Property and Events3 cats
Est. 60,000 to 110,000 US entities
Staffing10 cats
Est. 25,000 to 30,000 US entities
Technology10 cats
Est. 50,000 to 80,000 US entities
Risk and Money3 cats
Est. 28,000 to 45,000 US entities
Consumer Financial5 cats
Est. 161,200 to 237,500 US entities
Entertainment9 cats
Est. 5,000 to 10,000 US entities
Logistics1 cats
Est. 20,000 to 27,000 US entities
Professional Services9 cats
Est. 8,000 to 15,000 US entities
Full directories are rolling out by category.Explainers are live for all 112 categories. Listings publish group by group, starting with Marketing and Staffing. Ask for yours.
Featured comparisons
Cross-groupComparison
The Margin Map: net margins across 12 agency types, compared
Every agency sits in the middle and takes a cut. The size of the cut that survives as profit varies by a factor of ten. Here is the map.
StaffingLogisticsComparison
Staffing agency vs. freight brokerage: two middleman models, opposite economics
One rents out people, one matches loads to trucks. Both live in the middle. Almost nothing else about their businesses works the same way.